Selectmen Deny Proposed Westford Plaza Sign

Last week, the Board of Selectmen voted to deny a request for a proposed 118 sq. ft sign at the entrance* of Westford Plaza after a discussion that included discussion on...

• Traffic conditions at the entrance of the plaza (the applicant noted that the increased distance between the sign and the ground would help motorists exiting see both ways)
• What role the upcoming Minot's Corner traffic mitigation construction would take on the sign
• Whether the still pending changes to the sign bylaw would require the sign be changed after its construction
• The fact that it would be the first LED internally lit directory sign and how that would impact Route 110.
• And even the Cash for Gold truck's location previously near the front of the plaza (it is now parked out back.)

Upon being asked why the sign was even needed due to all of the plaza's stores having signs visible from the road, the Selectmen were told that the store signs are more than 100 feet away from the road itself (except for D'Angelo's, which is 83 feet), and are only visible out of the corner of the eye to most motorists.

Today, we want to hear your take.

Should the Selectmen change their mind on the sign to help businesses inside the plaza? Did they make the right call in attempting to manage the type of growth along the 110 corridor? Would the sign be a good idea once Minot's Corner construction is completed?

And what about the Cornerstone entranceway signs? The original Boston Road sign was only slightly larger than what was proposed last week, does that impact things here?

Let us know your thoughts in the comments.

*-blueprints for proposed road improvements on page 4 of pdf.