(Whole)Food for Thought

You can bet your aesthetically pleasing produce aisle that Whole Foods doesn’t just select any location for a store. Here's what it can mean for Arlington.

By now you know that Whole Foods is a-coming to town – which for some is even more exciting than anticipating Santa (of course then we can leave him organic gluten free cookies with milk from cows raised without hormones).

We are going to bypass the debate about whether people are happy or sad to see Johnnie’s Foodmaster on its way out, or whether Whole Foods is a blessing or a curse to town, and focus on what it means in terms of real estate.

Coincidentally, Business Insider just covered this topic: If A Starbucks Opens In A New Neighborhood, It's Time To Buy A Home There.

It states that towns – particularly those in metro areas – where Starbucks or Wholefoods come in and replace a lesser known or struggling entity are going to see an increase in home values.

Arlington is hardly "in transition, struggling, or neglected," however, getting the nod from Whole Foods is certainly an economic indicator of sorts that the town is movin’ on up.

Here is another article, Whole Foods is Coming? Time to Buy, which says that:

“…the Austin, Texas-based retailer has made a science of putting down roots in urban locations at what often seems to be just the right moment….— areas that other specialty grocers might have considered unworthy of goat cheese and ostrich eggs… were actually on the verge of a boom that, lo and behold, kicked into high gear as soon as Whole Foods moved in.”

You can bet your aesthetically pleasing produce aisle that Whole Foods doesn’t just throw darts at a map when selecting a location for a store. Teams of marketing experts analyze scores of data, comparing purchasing habits, population growth, and demographic make-up before making a decision.

And they are betting that Arlington is a town that will continue to grow and prosper.

The fact that Whole Foods selected an Arlington neighborhood is something of a celebrity endorsement – remember the Oprah-bump, where Oprah’s stamp of approval could turn a little-known product into an instant craze?

Likewise, Whole Foods setting up shop here makes Arlington even more of a draw for potential home buyers, and will in turn increase home values.

So whether you opt to shop there or not is a personal choice. But your home value will likely benefit from the Whole-Foods-Effect in the long-run.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

inthegloaming November 24, 2012 at 12:41 AM
unfortunately, not always. Not enough.
inthegloaming November 24, 2012 at 12:43 AM
All you people so worried about "where will the elderly shop" should get in your cars and DRIVE THEM somewhere they can afford. You only have to do it once every week or so, maybe less. Make it an outting. Consider it your compassionate, neighborly, civic duty. (And yes, I do drive my elderly neighbors to shop, so I can put my money where my mouth is. We also shovel their walks in winter.)
Tim November 24, 2012 at 07:08 PM
Bridget shouldn't. Be telling people that they are going to be extinct , that's one threat you don't want to make ... I hear they are having a special on stomach pumping this weekend ...
Tim November 24, 2012 at 10:14 PM
Again Bridget if I were you I would watch the threats ....
Dave July 16, 2013 at 03:34 PM
They pick locations based on demographics, for which Arlington has pretty strong ones. They also look at trends such as age of people moving into areas, for which Arlington is also pretty strong (25-40 year old) These are typically areas that have increasing property values. They don't necessarily drive the prices. Also value increases are not what increases your taxes, bloated government always wanting to increase tax revenue to spend is what drives taxes. value decreases can happen and taxes will still go up.


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