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Pyxis Productions Adds Media Veteran as Partner

Steve Safran, Natick television and web producer, becomes principal of firm.

Steve Safran. Courtesy
Steve Safran. Courtesy

Pyxis Productions of Westford has announced the addition of Steve Safran as the company’s new partner, joining David J. Mitchell as a co-owner of the company.

Safran, a longtime resident of Natick, is a media veteran, and brings to the company experience in network television, local news and social media. 

“It has been a goal of mine to help advance companies understanding and use of video,” said Safran today. “With the Internet, companies can reach out directly to their audiences and David and I can help them produce the highest-quality video that will grab their interest and bring them in as customers.”

Mitchell, founder of Pyxis, said he is happy to see the company expand. “Adding Steve to Pyxis brings a new level of capabilities to the company I started 15 years ago. We’re well-established in corporate video and live events, and now we’re looking forward to growing online video exponentially.”

Mitchell and Safran have a professional relationship that goes back 15 years to when the two worked together in local news in Boston. Together they helped start NECN.com, one of the country’s first all-video local news websites. 

Safran has produced television for The Discovery Channel and WBZ-TV and NECN in Boston. As a web and social media expert, Steve has consulted for NPR and dozens of media outlets around the country. An internationally-recognized speaker on new media, Steve has lectured in the U.S., Spain and Canada. Steve is a frequent guest-lecturer at universities. In his role as media expert, he has appeared on ABC, NBC, MSNBC and BBC Radio. Steve is regularly featured at media industry conferences across the country. He lives in Natick with his three children, all students in the Natick school system.

In addition to founding Pyxis, Mitchell has worked as a director and technical crew chief for WCVB-TV, WBZ-TV and NECN in Boston. He has extensive pre-production and post-production experience working with Emmy award-winning promotions and graphics departments creating on-air animations and promotional campaigns.

Pyxis Productions is a full-service, multimedia, production company dedicated to providing dynamic, creative solutions that help our clients accomplish their advertising, branding and identity goals with the highest quality design, service and production. 

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