The Second Westford Market Basket is Open
It's been a source of discussion over the past few months, and now the discussion moves into a new phase as Market Basket's second location opened on Sunday.
It's official: Westford's second Market Basket is here.
The long awaited anchor store for the new Cornerstone Plaza saw a flurry of activity on Sunday, opening a store with a layout more comparable to its other newer stores in New England than its first location in town at Westford Valley Marketplace.
DeMoulas corporate operations manager David McLean said that far from closing the old store, Market Basket hopes to grow its brand by supplementing the new store with the old store, something it has done elsewhere.
"It's always more rewarding to grow with a town that has helped our business grow, something we've done in places like Bourne, New Bedford and Brockton, just to name a few," he said.
McLean also said he hopes the newer stores in the chain such as this one can help shed the perception that Market Basket is fixated solely on prices, which for many has been its hallmark for the past few decades, adding various higher-end items here not found in older stores.
"While many chains specialize, we aim to serve all customers, even though all of our stores are unique," he said, noting that the average Market Basket has more than 50,000 items. "But what we don't believe in is gimmicks. We don't believe in special prices for special circumstances or groups, we want to provide low prices for everyone."
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